We believe that collaboration with bright minds is essential for staying ahead of the curve in this dynamic field. This project with Imperial College London is a fantastic example of how forward-thinking research can translate into real-world solutions for our clients.
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At Design Portfolio, we're committed to staying ahead of the curve in corporate communications.
That's why we recently partnered with a group of talented students from Imperial College London to tackle a critical question: What does the future hold for the annual report?
The traditional annual report, once a static document filled with financial data, is no longer enough to capture the attention of today's investors. The landscape is changing rapidly, driven by:
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Shifting demographics: New investor groups prioritise factors like Environmental, Social, and Governance (ESG) alongside financials
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Technological advancements: Artificial Intelligence (AI) has the potential to revolutionise report creation and consumption
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Evolving regulations: Upcoming changes could significantly impact reporting formats and content
How Imperial College approached the project
The students at Imperial College London conducted a comprehensive analysis of the current and future state of corporate communications, in particular the corporate reporting landscape. This research included:
Desktop research
Academic analysis
FTSE 100 deep dive
Findings and how DP intends to use them
The research uncovered areas of AI transformation in the corporate comms space, including content evolution, channel transformation and production enhancements. It looked in detail at new opportunities and focus areas in bringing annual reports into a digital landscape and outlined the impacts of a growing standardisation of ESG reporting.
In this dynamic environment, understanding the future of reporting is crucial. This collaboration aims to provide valuable insights that will help us:
- Future-proof our clients’ output: By anticipating upcoming trends, we can equip our clients with the tools they need to create effective and engaging reports
- Offer strategic guidance: We can help businesses navigate the changing regulatory landscape and leverage new technologies to optimise investor communication
Julie Wilford, our CEO, commented on the project:
We believe that collaboration with bright minds is essential for staying ahead of the curve in this dynamic field. This project with Imperial College London is a fantastic example of how forward-thinking research can translate into real-world solutions for our clients.
Stay tuned for further updates as we delve into the research project’s findings and explore the exciting future of reporting!
At Design Portfolio we use a number of tools to ensure you are communicating your equity story in an effective way and provide an integrated approach to corporate comms, ensuring digital, content and creative all work hand in hand.
We are also keen to work with other univerisites and educational bodies to conduct research within the corporate communications and sustainability space.
Discuss our findings our discuss your next project with our team: